Digital Coupon Use Skyrockets
Digital coupon use has skyrocketed in the last few months as online shoppers scramble to save in any way possible. The month of May saw the category grow 11 percent to 24.5 million visitors during the month of May (www.comScore.com). Top coupon sites report double digit growth for the month. This trend is expected to continue the upward climb as we are continually pressed by these difficult economic times.
